The Zambia Development Agency (ZDA) has recently released its last analysis for the country’s tourism sector, indicating its confidence on reaching the target of 1 million tourist arrivals in 2015 due to the growth that it has experienced in the last years.
According to ZDA, Zambia received in 2014 a total of 946,969 international arrivals, up from 914,576 in 2013 and 815,000 in 2010, which represents an average growth of 3.24% per year in the last five years.
However, the average direct tourism earnings have increased in the same period at a rate of 23.33% per year from USD 304 million in 2010 to USD 658.6 million in 2014 according to ZDA and the World Travel and Tourism Council (WTTC).
According to the Zambian Minister of Tourism and Arts Jean Kapata, the improvements in the tourism sector in the year 2014, are related to the promotion of Zambia to international tourism markets.
According to the WTTC, the average direct tourism earnings in Zambia are expected to grow in 5.3% in 2015 and at an average yearly rate of 7.7% up to the year 2025 reaching a total of USD 1,457.4 million.
WTTC places Zambia at the third position in terms of long-term growth in the tourism sector among 184 countries in the world, which in average will grow 3.7% in 2015 and expect an average of 3.9% per annum towards 2025.