Speaking to journalists during a recent visit to Nyamangwe Island in the Lower Zambezi National Park, Zambian President Guy Scott indicated that increasing and improving marketing efforts would help the Zambian tourism sector to grow and contribute to the national economy.
In addition to increased marketing efforts, Dr. Scott explained the importance of increased local investment in the tourism sector with Zambians taking more ownership of the tourism sites that he boasts to be superior to neighboring countries.
“Zambia’s potential for tourism is far in excess of Zimbabwe, Botswana and even South Africa but we are just busy mining copper,” he said, “So let us develop what we have.”
The Tourism Council of Zambia (TCZ) has reported an anticipated 5% growth of the tourism sector as a result of the launch of the Zambia Tourism Board (ZTB) domestic tourism campaign which had a positive overall impact on the industry.
Chairperson of the TCZ, Felix Mulenga, indicated in a recent interview with The Daily Mail that he expects the industry to experience additional growth with an increased focus on the promotion of domestic tourism.